Google recently launched the new resource “Masterful Mobile Web” which helps in accessing the mobile experience of web most visited websites. Among the 1000 most visited sites online related to the finance, travel and the retail were accessed in more than 70 different locations. Google’s new resource – Masterful Mobile Web shows that how many websites in each of the categories passed through various usability tests.
For instance, you can see that 98% of the retail websites are passed in the section of the page design, but only 25% of the sites passed when customer searches are considered. At the bottom of the page, there is the carousel that highlights the examples of extensive mobile usability. When you are talking about the travel category, you can find that the Booking.com offers the best conversion and the registration experience to the users.
The user experience specialists accessed the following areas and collected the data-
It indicates how quickly the customer can find out what they are looking for.
2. The product pages
It is the consistent representation of the main service or the product page with the help of the visible CTA.
3. Registration and the conversion
It indicates does the website provides clear, simple and safe money transaction process?
4. Mobile-friendly design
Are the website pages are mobile-friendly, and they are available in a smaller version?
Do the webpages have higher loading time, and that does not disrupt the overall experience of the site?
As said, all the websites are tested in 60+ mobile usability areas. Each one has its pages where you can find out further data. If you want to get granular and want to see which type of retail site is using the best search engine, you can easily do it. It is one of the important resources for marketers who want to optimize the pages for the mobiles.
The unique thing about the resource- Masterful Mobile Web is that it is not mainly focused on the speed of the website. It focuses deeper and finds out how the people navigate the site and how they can easily complete the task on the mobile device.
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