Did you know that more than 40% of the online users stop interaction if they find the layout of the website least attractive? The percentage is significantly large, and if it continues to be so, then the site will lose traffic as well as conversions.
Every year the web design and development industry undergo some great changes that cause new and exciting business solutions. It is important for the best developers to embrace with the changes and integrate them while offering web design and development solutions. In this post, the readers will get familiar with the latest trends that will rule 2018 and beyond.
Is your website is responsive enough to fir the screen of a smartphone? If it is no, you are surely missing out a huge chunk of potential customers accessing online sources through their smartphones. Moreover, if it is there, make sure to optimize the website for the speed by using Google AMP and restrict a potential customer from reaching out to market adversary because the site takes too long to load.
Push notifications are getting more and more prominent, and most of the website owners ensure integrating the same in their designs. This particular trend plays an important for the websites to notify the user when content is available even without the need of checking email or browsing the site in the question. They are indeed one of the great passive engagement tools that help in strengthening traffic even without going for tons of outreach.
It’s not been too long when the hegemony of native mobile applications got swayed away. Of course, one can blame the new-generation Progressive Web Apps (PWAs) that drives the best from the website and then convert the same into the best of the mobile application. 2015 saw the inception of PWAs, and it took roughly three years for the experts to transform the same into one of the major web programming trends.
Have you ever come across a “How May I Assist You’ type chat interface when land on a website? It might be chatbot. To be more specific, chatbots are just the precursor of how artificial intelligence plays a significant role in answering queries of the online users.
It is possible by scanning for the popular keywords and then showing the relevant information from the database or taking a step ahead in using a natural language processing system. Experts have even suggested that chatbots are highly effective in connecting with the millennials. This can be justified with the fact of the exceeding popularity of the text-based messaging applications like WhatsApp, Hangouts WeChat, etc., as compared to the same of the social media platforms.
It is true that trends are moving are fast as they arrive in the market, just like the evolution of new technologies. The trends above might be extremely helpful for driving as well as retaining new customers when they gel with the same. This is why it is important to have a lookout to the future for edge-cutting new ideas as well as inspiration in order to stay ahead of the adversaries.